Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Gatorade shopping experience:
1. Compare - without doubt the biggest advantage that the Gatorade offers shoppers today is the ability to compare thousands of Gatorade at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Gatorade? Wrong! If the Gatorade is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Gatorade then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Gatorade? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Gatorade and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Gatorade wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Gatorade then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Gatorade site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Gatorade, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Gatorade, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
Gatorade'is a non-carbonation
sports drink marketed by the
Quaker Oats Company, a division of PepsiCo. Originally made for athletes, it is now commonly consumed as a snack beverage. The drink is intended to rehydrate and to replenish the carbohydrates (in the form of sugars sucrose and glucose) and
Electrolyte#Nutrition (
sodium and potassium
salts) depleted during aerobic exercise, especially in warmer climates.
History
Gatorade was created by Robert Cade at the University of Florida in 1965 for the school’s
Florida Gators football team and named after the university’s mascot,
Florida Gators. Cade entered into an agreement with the Indianapolis-based fruit and vegetable canning company Stokely-Van Camp, Inc. (S-VC) to produce the product, which he had already patented. In
1973 Cade and S-VC settled a lawsuit with the University of Florida, which had claimed the University owned the rights for the drink's formula. Since that time the University has received more than US $80 million in Gatorade royalties.
Only a year after its commercial introduction Gatorade was reformulated, as its initial recipe contained the sweetener
cyclamate, which was banned by the Food and Drug Administration.
The Gators football team, at the behest of head coach
Ray Graves, began using Gatorade officially in 1967 and went on to win their first Orange Bowl title. They beat the Georgia Institute of Technology
Georgia Tech Yellow Jackets, whose coach
Bud Carson, when asked why they lost, replied: "We didn’t have Gatorade. That made the difference." Through his friendship with Graves,
Hank Stram, head coach of the Kansas City Chiefs, secured large amounts of Gatorade for his players; the Chiefs attributed their
Super Bowl title of the 1969 season to the University of Florida sports drink.
Marketed with images of dramatically perspiring athletes, the drink became popular with non-athletes, and dietetic and low-sodium versions were added to the Gatorade product lineup.
The Quaker Oats Company bought S-VC in 1983, after a bidding war with rival Pillsbury. Quaker licensed manufacturing of Gatorade in some worldwide markets to
PepsiCo, but sued Pepsi in
Australia in
1998, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport. Quaker won the Australian case. In August 2001, Pepsico acquired Quaker (after another bidding war, this time with arch rival
Coca-Cola Company). Both bidders valued Quaker largely because of the Gatorade brand.
Along with Johnson & Johnson, Gatorade is one of the founding sponsors of the National Athletic Trainers’ Association. It is also the official sports drink of the
National Football League, Major League Baseball, National Basketball Association, National Hockey League,
NASCAR, Major League Soccer, Women's National Basketball Association, NBA Development League, US Soccer Federation, and many other pro and college organizations, providing supplies of the drinks to the teams in all flavors available.
Composition
The original Gatorade contained water,
sucrose (table sugar) and glucose-fructose syrups, citric acid,
sodium chloride (table salt), sodium citrate, monopotassium phosphate, and flavoring/coloring ingredients. Some Gatorade flavorings use brominated vegetable oilto provide stability to the flavor emulsion. Gatorade supplies 127 mg/l of potassium and 464 mg/l of sodium, and 59 g/l of carbohydrates (in the form of sugars). The current (2006) Gatorade panel claims that Gatorade rehydrates athletes better than water because the flavor makes it easier to drink. Glucose-fructose syrup is also known as high fructose corn syrup.
Gatorade also markets an Energy Formula and an Endurance Formula. The Energy Formula was introduced in 2000 and contains more monosaccharides and carbohydrates for quick available energy needed during athletic competition. As a result, this formula is sweeter than regular Gatorade. It comes in 12-fluid ounce plastic bottles in the U.S. The Endurance Formula, introduced in 2004, contains more of the electrolytes (such as calcium and magnesium) than the typical Gatorade formula. The additional electrolytes replenish what the body sweats out during extended periods of physical exertion, especially in hot weather. Because of this, the Endurance Formula tastes saltier than original Gatorade.
In 2000, Gatorade introduced Propel Fitness drink. Propel Fitness Water is sweetened with sucrose syrup, sucralose and acesulfame
potassium. Propel has the same electrolytes as Gatorade, along with some vitamins, which makes it similar to Vitamin Water. Propel Fitness Water with Calcium was introduced in 2006. Also, in 2006, Gatorade introduced its Rain flavor line, which features a lighter, crisp taste similar to its Propel line but which comes in the bottle size and shape as the original Gatorade.
Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods, and was introduced to compete with
PowerBar and Clif Bar. Gatorade Energy Bars contain a large proportion of protein in addition to its carbohydrates. The bar is mainly made up of puffed grains and corn syrup, common components of energy bars. Gatorade is meant to rehydrate one's essential loss of water through their body as a result of amino acid sweat.
Since Gatorade contains no caffeine and normal amounts of sugar (16% of daily value according to * Nutrition facts), it provides energy while it does not keep one up at night.
{{Infobox nutrition facts | serv_size_us = 8 fl oz
| serv_size_met = 240 mL
| #_servings = 2.5
| calories = 50
| cal_from_fat = 0
| total_fat_g = 0
| sat_fat_g = 0
| trans_fat_g = 0
| cholesterol_mg = 0
| sodium_mg = 110
| potassium_mg = 30
| carb_g = 14
| fiber_g = 0
| sugars_g = 14
| protein_g = 0
| vit_a = 0
| vit_c = 0
| calcium = 0
| iron = 0
-->
Ingredients
From the most amount to least: water,
sucrose, high fructose corn syrup (glucose-fructose syrup),
citric acid,
natural flavors,
salt, sodium citrate, monopotassium phosphate,
yellow 6,
Glycerol esters of wood rosins,
brominated vegetable oil, red 40
Gatorade Sports Science Institute
The
Gatorade Sports Science Institute (GSSI) is a facility for researching sport and
hydration. The headquarters are in Barrington, Illinois, Illinois and were established in
1988. The facility has laboratories especially for studying nutrition,
exercise physiology, and
biochemistry.
Competition
Gatorade's main competition is Powerade, made by the
Coca-Cola Company.
Kool-Aid also holds a fair share of potential sports drink consumers. CeraSport made by Cera Products Inc. is a non-glucose, rice-based oral rehydration solution and performance drink.
All Sport is a competitor marketed by The Monarch Beverage Company, of Atlanta, Georgia, Georgia (U.S. state). All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold off to the Monarch Beverage Company soon after. Also, Vitamin Water, now owned by The Coca-Cola Company, looks to gain more of the sports drink market with its iconic spokespeople (David Ortiz, David Wright, Brian Urlacher, Kasey Kahne, Tracy McGrady and Gilbert Arenas) and wide selection of formulas.
Outside the United States the
Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as
GlaxoSmithKline) competes with Gatorade and
Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Gatorade and Powerade is Lucozade Sport, however whilst Powerade and Lucozade are widely available in the United Kingdom, Gatorade is still quite a rarity and is only available at certain Pepsi vending machines.
Flavors
Gatorgum
In the late 1970s and early 1980s (as long as the late 90s to early 2000s), Gatorade sold a brand of chewing gum called Gatorgum. The product was manufactured by Fleer, was available in both of Gatorade's original flavors (lemon-lime and orange) and was rather sour-tasting by normal chewing gum standards.
Gatorgum's foil packaging advertised that the product "Helps Quench Thirst." Like all chewing gums, the product would not actually rehydrate the body on its own. However, it did contain electrolytes to assist the human body with the rehydration process.
In popular culture
- Perhaps the most notable presence of Gatorade is the "Gatorade Shower" (originally called The Gatorade Dunk) at the end of an American football game, where players from a victorious team grab the Gatorade cooler, sneak up behind the head coach, and pour the contents over his head. This tradition began in the mid-1980's when Harry Carson and Jim Burt (football player) of the New York Giants doused head coach Bill Parcells during the 1985 season. Burt's teammates picked up on this practice and popularized it during team's championship seasons of 1986-87. The tradition gained widespread popularity, and now coaches at all levels get the dubious dunk.
- In Clerks., Dante Hicks' (Brian O'Halloran) hockey teammates request free Gatorade from the Quick Stop convenience store.
- In The Waterboy, Coach Klein (Henry Winkler) tells Bobby Boucher (Adam Sandler) that Gatorade is better than water, in an effort to harness Boucher's rage for the football field.
- Gatorade's 1991 "Be Like Mike" ads featured Michael Jordan of the Chicago Bulls, which had just won its first NBA championship. The ads began airing in August of 1991 and soon the phrase 'Be Like Mike' was being said all over America. Bernie Pitzel, Creative Director of Bayer Bess Vanderwarker, Gatorade's Agency of record at the time, wrote the lyrics. Composers Steve Shafer and Ira Antellis wrote the music.A more detailed account of the creation of the Be Like Mike campaign appears in This ad was mimicked in Malibu Comics' short-lived Street Fighter (series) comic, in which a commercial for a Gatorade-like sports drink was marketed with Ken (Street Fighter) undertaking Jordan's role as spokesman for the product. "Like Mike" later became the title of a Like Mike.
- In Paul Simon's song, “Papa Hobo” on his Paul Simon (album), he sings, "I'll be living off Gatorade, planning my getaway."
- The Connecticut legislature passed a law in 2006 that banned soda in public schools. Despite Gatorade's image as a health-conscious beverage, the drink too was banned.
- Rapper Bow Wow stated on television that this is his favorite drink.
- Since 1991, the drink has sponsored the Gatorade Duel NASCAR races.
Common substitutes
A number of "electrolyte replacement drinks" have been introduced in both commercial and non-commercial contexts. Two of the more popular home recipes are:
- Water, vinegar (usually a strongly flavored vinegar such as apple cider), molasses (sometimes blackstrap), and sometimes other flavorings such as honey and/or ginger (usually powdered). This is called switchel.
- Water, Kool-Aid mix, various salts, and sometimes other minerals such as sodium bicarbonate (baking soda). This makes a more "Gatorade-like" drink than switchel.
See also:
Oral rehydration therapy
Product Reviews
- TFS Review: Gatorade Endurance Formula
References
External links
- Gatorade.com
- Gatorade Canada
- Gatorade Argentina
- Gatorade Sports Science Institute
- Gatorade page at the University of Florida
- Nutrition facts
- Sources
- History of Gatorade
- Gatorade's effects on teeth
Gatorade'is a non-carbonation sports drink marketed by the
Quaker Oats Company, a division of
PepsiCo. Originally made for athletes, it is now commonly consumed as a snack beverage. The drink is intended to rehydrate and to replenish the carbohydrates (in the form of sugars
sucrose and
glucose) and
Electrolyte#Nutrition (
sodium and potassium
salts) depleted during aerobic exercise, especially in warmer climates.
History
Gatorade was created by Robert Cade at the
University of Florida in
1965 for the school’s
Florida Gators football team and named after the university’s mascot, Florida Gators. Cade entered into an agreement with the Indianapolis-based fruit and vegetable canning company Stokely-Van Camp, Inc. (S-VC) to produce the product, which he had already patented. In
1973 Cade and S-VC settled a lawsuit with the University of Florida, which had claimed the University owned the rights for the drink's formula. Since that time the University has received more than US $80 million in Gatorade royalties.
Only a year after its commercial introduction Gatorade was reformulated, as its initial recipe contained the sweetener cyclamate, which was banned by the Food and Drug Administration.
The Gators football team, at the behest of head coach
Ray Graves, began using Gatorade officially in
1967 and went on to win their first
Orange Bowl title. They beat the Georgia Institute of Technology
Georgia Tech Yellow Jackets, whose coach
Bud Carson, when asked why they lost, replied: "We didn’t have Gatorade. That made the difference." Through his friendship with Graves, Hank Stram, head coach of the
Kansas City Chiefs, secured large amounts of Gatorade for his players; the Chiefs attributed their Super Bowl title of the 1969 season to the University of Florida sports drink.
Marketed with images of dramatically perspiring athletes, the drink became popular with non-athletes, and dietetic and low-sodium versions were added to the Gatorade product lineup.
The Quaker Oats Company bought S-VC in 1983, after a bidding war with rival Pillsbury. Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo, but sued Pepsi in
Australia in
1998, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport. Quaker won the Australian case. In August
2001, Pepsico acquired Quaker (after another bidding war, this time with arch rival Coca-Cola Company). Both bidders valued Quaker largely because of the Gatorade brand.
Along with
Johnson & Johnson, Gatorade is one of the founding sponsors of the National Athletic Trainers’ Association. It is also the official sports drink of the
National Football League, Major League Baseball, National Basketball Association,
National Hockey League, NASCAR,
Major League Soccer, Women's National Basketball Association, NBA Development League,
US Soccer Federation, and many other pro and college organizations, providing supplies of the drinks to the teams in all flavors available.
Composition
The original Gatorade contained water, sucrose (table sugar) and glucose-fructose syrups, citric acid, sodium chloride (table salt),
sodium citrate,
monopotassium phosphate, and flavoring/coloring ingredients. Some Gatorade flavorings use brominated vegetable oilto provide stability to the flavor emulsion. Gatorade supplies 127 mg/l of potassium and 464 mg/l of sodium, and 59 g/l of carbohydrates (in the form of sugars). The current (2006) Gatorade panel claims that Gatorade rehydrates athletes better than water because the flavor makes it easier to drink. Glucose-fructose syrup is also known as high fructose corn syrup.
Gatorade also markets an Energy Formula and an Endurance Formula. The Energy Formula was introduced in 2000 and contains more monosaccharides and carbohydrates for quick available energy needed during athletic competition. As a result, this formula is sweeter than regular Gatorade. It comes in 12-fluid ounce plastic bottles in the U.S. The Endurance Formula, introduced in 2004, contains more of the electrolytes (such as calcium and
magnesium) than the typical Gatorade formula. The additional electrolytes replenish what the body sweats out during extended periods of physical exertion, especially in hot weather. Because of this, the Endurance Formula tastes saltier than original Gatorade.
In 2000, Gatorade introduced Propel Fitness drink. Propel Fitness Water is sweetened with sucrose syrup,
sucralose and
acesulfame potassium. Propel has the same electrolytes as Gatorade, along with some vitamins, which makes it similar to
Vitamin Water. Propel Fitness Water with Calcium was introduced in 2006. Also, in
2006, Gatorade introduced its Rain flavor line, which features a lighter, crisp taste similar to its Propel line but which comes in the bottle size and shape as the original Gatorade.
Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods, and was introduced to compete with
PowerBar and
Clif Bar. Gatorade Energy Bars contain a large proportion of protein in addition to its carbohydrates. The bar is mainly made up of puffed grains and corn syrup, common components of energy bars. Gatorade is meant to rehydrate one's essential loss of water through their body as a result of amino acid sweat.
Since Gatorade contains no caffeine and normal amounts of sugar (16% of daily value according to * Nutrition facts), it provides energy while it does not keep one up at night.
{{Infobox nutrition facts | serv_size_us = 8 fl oz
| serv_size_met = 240 mL
| #_servings = 2.5
| calories = 50
| cal_from_fat = 0
| total_fat_g = 0
| sat_fat_g = 0
| trans_fat_g = 0
| cholesterol_mg = 0
| sodium_mg = 110
| potassium_mg = 30
| carb_g = 14
| fiber_g = 0
| sugars_g = 14
| protein_g = 0
| vit_a = 0
| vit_c = 0
| calcium = 0
| iron = 0
-->
Ingredients
From the most amount to least:
water,
sucrose, high fructose corn syrup (glucose-fructose syrup), citric acid,
natural flavors,
salt, sodium citrate,
monopotassium phosphate, yellow 6,
Glycerol esters of wood rosins, brominated vegetable oil,
red 40
Gatorade Sports Science Institute
The
Gatorade Sports Science Institute (GSSI) is a facility for researching
sport and hydration. The headquarters are in Barrington, Illinois, Illinois and were established in 1988. The facility has laboratories especially for studying
nutrition, exercise physiology, and
biochemistry.
Competition
Gatorade's main competition is Powerade, made by the Coca-Cola Company. Kool-Aid also holds a fair share of potential sports drink consumers. CeraSport made by
Cera Products Inc. is a non-glucose, rice-based
oral rehydration solution and performance drink. All Sport is a competitor marketed by The Monarch Beverage Company, of
Atlanta, Georgia, Georgia (U.S. state). All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the
Quaker Oats Company was acquired by PepsiCo. All Sport was sold off to the Monarch Beverage Company soon after. Also, Vitamin Water, now owned by
The Coca-Cola Company, looks to gain more of the sports drink market with its iconic spokespeople (David Ortiz, David Wright, Brian Urlacher, Kasey Kahne, Tracy McGrady and Gilbert Arenas) and wide selection of formulas.
Outside the United States the
Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Gatorade and Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Gatorade and Powerade is Lucozade Sport, however whilst Powerade and Lucozade are widely available in the United Kingdom, Gatorade is still quite a rarity and is only available at certain Pepsi vending machines.
Flavors
Gatorgum
In the late 1970s and early 1980s (as long as the late 90s to early 2000s), Gatorade sold a brand of chewing gum called Gatorgum. The product was manufactured by Fleer, was available in both of Gatorade's original flavors (lemon-lime and orange) and was rather sour-tasting by normal chewing gum standards.
Gatorgum's foil packaging advertised that the product "Helps Quench Thirst." Like all chewing gums, the product would not actually rehydrate the body on its own. However, it did contain electrolytes to assist the human body with the rehydration process.
In popular culture
- Perhaps the most notable presence of Gatorade is the "Gatorade Shower" (originally called The Gatorade Dunk) at the end of an American football game, where players from a victorious team grab the Gatorade cooler, sneak up behind the head coach, and pour the contents over his head. This tradition began in the mid-1980's when Harry Carson and Jim Burt (football player) of the New York Giants doused head coach Bill Parcells during the 1985 season. Burt's teammates picked up on this practice and popularized it during team's championship seasons of 1986-87. The tradition gained widespread popularity, and now coaches at all levels get the dubious dunk.
- In Clerks., Dante Hicks' (Brian O'Halloran) hockey teammates request free Gatorade from the Quick Stop convenience store.
- In The Waterboy, Coach Klein (Henry Winkler) tells Bobby Boucher (Adam Sandler) that Gatorade is better than water, in an effort to harness Boucher's rage for the football field.
- Gatorade's 1991 "Be Like Mike" ads featured Michael Jordan of the Chicago Bulls, which had just won its first NBA championship. The ads began airing in August of 1991 and soon the phrase 'Be Like Mike' was being said all over America. Bernie Pitzel, Creative Director of Bayer Bess Vanderwarker, Gatorade's Agency of record at the time, wrote the lyrics. Composers Steve Shafer and Ira Antellis wrote the music.A more detailed account of the creation of the Be Like Mike campaign appears in This ad was mimicked in Malibu Comics' short-lived Street Fighter (series) comic, in which a commercial for a Gatorade-like sports drink was marketed with Ken (Street Fighter) undertaking Jordan's role as spokesman for the product. "Like Mike" later became the title of a Like Mike.
- In Paul Simon's song, “Papa Hobo” on his Paul Simon (album), he sings, "I'll be living off Gatorade, planning my getaway."
- The Connecticut legislature passed a law in 2006 that banned soda in public schools. Despite Gatorade's image as a health-conscious beverage, the drink too was banned.
- Rapper Bow Wow stated on television that this is his favorite drink.
- Since 1991, the drink has sponsored the Gatorade Duel NASCAR races.
- Bubba The Love Sponge had two parodies of the infamous Gatorade commercial starring Keith Jackson created for his Sirius Satellite Radio show which get played occasionally during the beginning of each show.
Common substitutes
A number of "electrolyte replacement drinks" have been introduced in both commercial and non-commercial contexts. Two of the more popular home recipes are:
- Water, vinegar (usually a strongly flavored vinegar such as apple cider), molasses (sometimes blackstrap), and sometimes other flavorings such as honey and/or ginger (usually powdered). This is called switchel.
- Water, Kool-Aid mix, various salts, and sometimes other minerals such as sodium bicarbonate (baking soda). This makes a more "Gatorade-like" drink than switchel.
See also:
Oral rehydration therapy
Product Reviews
- TFS Review: Gatorade Endurance Formula
References
External links
- Gatorade.com
- Gatorade Canada
- Gatorade Argentina
- Gatorade Sports Science Institute
- Gatorade page at the University of Florida
- Nutrition facts
- Sources
- History of Gatorade
- Gatorade's effects on teeth
Gatorade
Science and Innovation The Study of Peak Performance. In 1965, Univerity of Florida doctors developed Gatorade to help the football team perform at their best.
Gatorade®
Beverage company that offers fruit flavored sports drinks and flavored waters. Includes product information, history, FAQs, press releases and contact information.
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